You got this opportunity for this amazing digital marketing job, but you’re nervous, you’re stressed out. What questions are they going to ask you? What should you prepare? What happens if something goes wrong and you don’t have the right answer? Will you lose the job? Will you get it? Today I’m going to teach
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For more on the fundamentals of digital marketing, check out this free guide: http://bit.ly/2kuJKeR Marketing has always been about connecting with your audience in the right place at the right time. Today, that means you need to meet them where they’re already spending time: on the internet. Enter digital marketing. In this video, you’ll what
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Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address (At), the unique identifier
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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can
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Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier
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