As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping
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While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult
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Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down
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Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
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A report released today by the Enterprise Strategy Group, in partnership with Zendesk, matched CX criteria against business outcomes, finding that small businesses were likely to have grown customer spend — even during the pandemic — if they scored highly on CX-related capabilities. The score was established through surveys of over 1,000 companies, including 500
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