This video is part of a free lesson in HubSpot Academy. Take the full lesson here: https://bit.ly/2Vp5yty The goal of customer success, or account management, is two fold: Keep your current customers, and have your current customers buy more stuff or repeat their purchases. Customer success is getting more and more attention in the business
Searching for jobs? Colleen Grant, HubSpot’s Manager of Campus Recruiting, shares tips and tricks on how to prepare for your next job interview.
Who says you have to build links to increase your rankings? Learn how to increase your search rankings WITHOUT link building. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google has over 200 factors that they use to determine a website’s
Content Marketing Strategy – 14 Tips for Success Tips Covered in Video: 1- Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) – where are your customers? 2- Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas, tips, etc.) 3- Create your cadence (what to post when on
Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24. The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing. “It’s about products, positioning and doing the right thing. That’s how we’re addressing the
Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you
Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion
Take the rest of this free online course in HubSpot Academy: http://bit.ly/2UpPItI Developing tone and voice: https://www.youtube.com/watch?v=TU9nOVvFi2c Instagram is all about the visual appeal to the viewer. The platform is easy to use and posting beautiful photos may seem like no big deal. But take a step back and think about a few things first.
You shouldn’t start any SEO campaign until you do this. If you’re not doing competitive analysis to figure out what’s working for your competitors to get more traffic, you’re missing a HUGE opportunity. On today’s SEO training I’m going to teach you how to spy on your competition to steal their rankings and get more
Multichannel Marketing for Local Businesses is key to success. Let’s break down 6 tips to doing it right and growing your business! First off, building your brand is vital to long-term growth in your local area. You want people to think of you first when they need the products & services you provide. But how
Corporate-NGO partnerships are becoming increasingly strategic as brands look to gain insight about new markets, while charities want more than financial investment. Partnerships between brands and charities are becoming increasingly strategic, as both parties focus their attention on developing fewer, more impactful tie-ups that are built on problem-solving, according to C&E Advisory’s 10th annual Corporate-NGO
Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The features we’re announcing today were built based on feedback from our community of video creators and publishers,” writes Facebook Product Manager Erin Connolly
Sales, marketing, and services are all about building relationships — but it can be difficult to form those relationships when a rep spends precious time completing menial tasks. In fact, a recent report from HubSpot Research found that sales reps spend up to a quarter of their day on tasks like writing emails and data
For years, companies have structured their business strategies around the funnel — and it worked. But today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. Funnels produce customers but don’t consider how
You don’t have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate. Hack #1: Countdown clocks – when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site.