This video is part of a free lesson in HubSpot Academy. Take the full lesson here: https://bit.ly/2Vp5yty The goal of customer success, or account management, is two fold: Keep your current customers, and have your current customers buy more stuff or repeat their purchases. Customer success is getting more and more attention in the business
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Who says you have to build links to increase your rankings? Learn how to increase your search rankings WITHOUT link building. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google has over 200 factors that they use to determine a website’s
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Content Marketing Strategy – 14 Tips for Success Tips Covered in Video: 1- Identify your best platforms (blog, medium, facebook, youtube, instagram, snapchat, email, text, etc.) – where are your customers? 2- Build out your ideal library (hashtags, quotes, reviews, photos, infographics/stats, video ideas, tips, etc.) 3- Create your cadence (what to post when on
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Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24. The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing. “It’s about products, positioning and doing the right thing. That’s how we’re addressing the
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Corporate-NGO partnerships are becoming increasingly strategic as brands look to gain insight about new markets, while charities want more than financial investment. Partnerships between brands and charities are becoming increasingly strategic, as both parties focus their attention on developing fewer, more impactful tie-ups that are built on problem-solving, according to C&E Advisory’s 10th annual Corporate-NGO
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Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The features we’re announcing today were built based on feedback from our community of video creators and publishers,” writes Facebook Product Manager Erin Connolly
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Sales, marketing, and services are all about building relationships — but it can be difficult to form those relationships when a rep spends precious time completing menial tasks. In fact, a recent report from HubSpot Research found that sales reps spend up to a quarter of their day on tasks like writing emails and data
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For years, companies have structured their business strategies around the funnel — and it worked. But today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. Funnels produce customers but don’t consider how
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